Birmingham Monthly Tracker Survey

Methodology
 Face to face random survey using interviewers at respondents’ home, typical survey length 10-20 minutes (30-35 questions). Questionnaire content determined by BCC, with key aims to fulfil purpose as outlined below and to allow comparisons over time and track trends in changing perceptions. Survey takes place monthly over a single week, with each month’s sample being approximately 250 responses spread equally across all wards. Results and comparative analysis (including 3 month rolling averages) usually available 1-2 months after sample taken. Funded by BCC. 

Purpose
 The Tracker compliments the BOS and is designed to identify changing trends in residents views throughout the year. It provides an ongoing rolling sample of perceptions which is statistically robust at the city level (but not below) when aggregated over a three month period. </li> <li style="margin-left:20px;">The Tracker’s regularity and flexibility mean that it can be used to respond to emerging issues by providing a vehicle for asking new questions and relatively quickly identifying resident opinion.</li> <li style="margin-left:20px;">It also enables use of ‘snapshot’ questions where ongoing trend analysis is not required but rather a quick appreciation of current public opinion.</li> <li style="margin-left:20px;">The tracker also provides a means for asking those questions which were unable to be included in the BOS for reasons of questionnaire length.</li> </ul>