Birmingham Opinion Survey

Birmingham Opinion Survey (previously known as Annual Opinion Survey or Local Area Agreement Survey)

The most up to date information for this survey is from 2010. It has now bee superseded by the Birmingham Monthly Tracker Survey

For more information contact richard.browne@birmingham.gov.uk

Methodology
 Face to face random survey using interviewers at respondents’ home, typical survey length 25-30 minutes (50-60 questions). Fieldwork for 2010 survey took place between October 2010 and February 2011. Questionnaire content determined by Be Birmingham and BCC, with key aims to fulfil purpose as outlined below and to allow comparisons over time and track trends in changing perceptions. Results typically become available in December/January with very detailed written reports following 4 months later. In 2010 there were 8,920 completed surveys, including:  c.250 for each of the 10 constituencies (citywide sample) c.250 for each of the 25 Priority Neighbourhoods c.125 for each of the 6 Priority Clusters</li> </ul> Citywide sample totals 2,580 interviews, proportionate to population by ward</li> Each constituency within citywide sample weighted to be representative of population (2009 ONS estimates) by key profile demographics (gender, age, ethnicity).</li> All geographic samples stratified by deprivation decile</li> Funded mainly by Be Birmingham but with a contribution from BCC.</li> </ul>

Purpose
The BOS fulfils a number of roles

<ul> Produces a wealth of extremely detailed information on the views of Birmingham residents which can then be used for further analysis in support of a range of research and policy and project development opportunities.</li> Used to provides performance data for indicators in the Local Area Agreement</li> Provides performance management information for Birmingham City Council including actual performance figures across a range of Council Plan indicators. The survey also provides management information to a range of partners.</li> Provides detailed performance and management data at a neighbourhood level in support of Be Birmingham’s Priority Neighbourhood Approach. </li> </ul>